2 Results

Last month in the Crikey newsletter I wrote about about a range of innovative online marketing strategies that have been used to promote Paranormal Activity and the subsequent, super-sized success the film has generated in America. Director Oren Peli’s faux home video spookfest has emerged as the first nano-budget blockbuster since The Blair Witch Project in [...]

Just when it looked certain that the eerie success encountered by The Blair Witch Project was a once-off – after all, it’s been ten years since that faux DIY freaking-out-in-the-woods spook fest became an international box office behemoth – another American film financed on a similarly miniscule budget has been greeted with similarly phenomenal success. [...]