The Content Makers

Margaret Simons on Media

Journalists Should Not Work for Free – The Story Continues

The rush of information and comments following my appeal to freelancers to let me know what they are paid and how they are treated continues. Here is a table summarising the latest data. It adds to the one published on this blog yesterday.

Underneath this are some of the comments received in my Inbox today. Keep it coming to margaret@margaretsimons.com.au

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Freelancers Speak – A Compilation of Quotes

Here is a collection of quotes from freelancers received as a result of my request for information on what people are being paid. FOr the full data, look here. For my wrap, look here:

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What Are Freelancers Paid? The Wrap.

Last week I used my blog to ask freelance journalists to nominate what they are being paid by different publications. The result was overwhelming. There were 103 responses with information coming in about over 50 publications, lift outs, online sites and magazines.

I have summarised all this information in a table, which you can see here. It covers more than 50 publications, including newspapers, magazines and online. I am not claiming it as the last word, and do feel free to keep sending information to me (on a confidential basis) at margaret@margaretsimons.com.au. I will update as necessary.

The good news is that the top of the market is $1 to $1.25 a word, and there are a few publications paying this amount.

The middle of the market is between 50c and 70c a word. The most  common payments are in this range.

And the bottom of the market? Zilch. Nothing. Rank exploitation.

Conclusions? Some publications are ripping writers off and being less than honest. While responses suggest that certain magazine houses have fairly fixed and consistent rates of pay, other publications – and Fairfax newspapers in particular – are all over the shop. Read More »

What Are Freelancers Paid? The Complete Data So Far.

Here is a table summarising the data gathered as a result of my request to freelancers to tell me what they were paid by different publications. For more on the results, my wrap up is here, and a compilation of quotes is here. Read More »

Mark Day – A Bit Rich

Mark Day’s column in The Australian today makes a few good points, but includes a few fundamental misunderstandings of how the internet works. He is alleging the internet leads to a double standard, in that things are allowed online that are not allowed in old media.

Now, when it comes to the viler forms of pornography I don’t have much disagreement with him. If you can make laws banning child porn enforceable, then they should be enforced no matter what the medium.

And I have no problem with the laws of defamation, copyright and so on and so forth applying irrespective of medium. The challenge is the enforcement, not the principle. Read More »

Pacific Magazines Contributor’s Agreement – We Use You, We Own You

I’ll be posting a heap of material later today on this blog about the results of my call to freelancers on what they are paid, and by whom.

But in the meantime, a number of people have contacted me to let me know about an obnoxious agreement Pacific Magazines (publishers of New Idea, Better Homes and Gardens and other titles) are distributing to all would be contributors. If you sign it, Pacific Magazines owns all the rights, everywhere and forever! Or to quote the exact words of Clause 4:

In consideration for the compensation referred to in paragraph 3 the Writer assigns to the Publisher all rights (including copyright) subsisting in the Material anywhere in the world (including any renewals or extensions to such rights). Without limitation to this assignment, the Writer acknowledges that the Publisher, its assigns and licensees have the right to utilise the Material (including any part of the Material) in any media currently known or hereafter created throughout the world in perpetuity, including (without limitation) any other magazine title and any website of the Publisher and any related entity.

Well, in my book they’d have to be paying top dollar to get anything like that. Let’s see. Maybe $2 a word?

The Media Entertainment and Arts Alliance has issued a warning to freelancers not to sign the agreement, while it seeks legal advice.

 

    Journalists Should Not Work for Free – So What Are They Working For?

    What a response! Last week I used the blog to ask freelancers to provide me with information – with all anonymity preserved – on what different publications pay for contributors’ copy. The inbox has been inundated with information, starting as a trickle moments after the blog post appeared, and building to a gush by lunchtime. I now have over 100 responses, and am trying to write it all up in understandable form.

    Keep it coming. 

    Meanwhile the Media Alliance – the journalists’ union – has stated that its recommended freelance rate of 89 cents a word or $219 an hour is:

    Based on a J5 Grade under the Metro Daily award (an amalgam of the Fairfax Media and News Ltd J5 graded rates) and is based on the assumption that a freelancer can producer two 1000-word features in a week – it also includes provision for annual leave, sick leave, etc plus costs related to running a freelance business (not including superannuation). The recommended rate is increased on January 1 each year based on the average percentage pay increase set down in the Fairfax and News Ltd agreements.

    But does anyone actually get that amount? A Media Alliance survey of freelancers conducted in 2008 found that one in five earned $300 a week or less from their craft – although there were also sizable proportions earning amounts of between $1000 and $3000.  The Alliance found that corporations and governments were the best payers, followed by big publishing houses. Australian Consolidated Press was the best payer after Government, closely followed by Fairfax. At the time of the survey, Fairfax was paying an average of 65c a word, with some contributors getting $1.10, and News Limited was paying an average of .54 cents a word, peaking at $1 a word.Here’s the table of wordage and hourly rates,  compiled by the Alliance,  but sadly I fear their information is out of date, and misses out some of the higher payers.

    Patience, I will get the data from my call for info up ASAP. 

     

    Publisher

    Word Rate

    (cents)

    Publisher

    Hourly Rate

    (dollars)

    Business

    79

    Business

    100

    Government

    72

    Other Commercial

    91

    ACP

    67

    Government

    90

    Fairfax

    65

    Other AUS MAGS

    77

    Ninemsn

    63

    TIME

    75

    Yahoo!7

    63

    Fairfax

    43

    Other Commercial

    61

    Yahoo!7

    39

    TIME

    60

    ACP

    38

    Other AUS MAGS

    59

    PBL

    37

    PBL

    57

    ninemsn

    35

    NewsLtd

    54

    NewsLtd

    34

    APN

    50

    APN

    No Response

    WAN

    34

    WAN

    31.5

     

    Fairfax’s Brian McCarthy and the ABC: Needs More Work

    I’m coming a bit late to the party here, but I suppose something has to be said about Fairfax Media CEO Brian McCarthy’s criticism of the ABC Open initiative, which was announced by Mark Scott late last year at the Media 140 Conference, and  officially launched last week.

    For those who are also late catching up, McCarthy claimed that the ABC venture would force newspaper closures in rural Australia.

    McCarthy said the ABC Open network ”threatens to undermine the viability of the excellent service commercial media organisations such as Fairfax Media and Rural Press have provided to regional and rural Australia for decades”.

    ”I do not believe it is the role of the ABC to disrupt the commercial landscape by building empires with public funds.” 

    I think this is mostly tosh.

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    Journalists Should Not Work for Free. Part II

    In my previous post, I called for information on what freelancers are being paid by different publications. There has been quite a lot of response, and I will write it up soon. In the meantime, I had three freelancers ask me for tips on how to get paid – at all. Sadly, they felt too embarrassed to ask for money, and were hoping that editors would simply do the right thing. I fear they will be waiting a long while. Here is the guts of my standard response to these queries: Read More »

    Journalists Should Not Work for Free – So Tell Me What They are Paying

    One of the most depressing things about the present climate is the number of talented journalists who agree to allow mainstream media to publish their work for no payment.

    “But I quite enjoy it,” said one such to me the other day. Well, yes you are allowed to enjoy your work. But letting employers and publishers think they can get quality work for nothing merely speeds the decline of the profession, and undercuts your colleagues.

    So it was with interest that I read this post by Silicon Valley blogger and media executive Alan Mutter, whose argument I entirely agree with. Mutter goes one step further and provides a spreadsheet for working out what to charge for a 600 word freelance journalism piece .

    The figures are relevant to the US, of course. Depressingly, they come out with a wordage rate of just US $0.35c a word – which even allowing for the exchange rate is low by Australian standards.

    Or is it? 

    I think it would be useful to find out what different freelancers are getting paid by our mainstream publications. Here’s what I know:

    Fairfax broadsheets start by offering .60c to.70c a word these days, but can be pushed higher if they want you badly enough. Section editors are adept at getting around the bean counters’ rules.

    The Monthly still offers its $1 a word, which was princely when that magazine started, and still handsome.

    I hear the RACV magazine pays well for both words and photos.

    What do others know? Let’s share the market knowledge. Contributions to margaret@margaretsimons.com.au. Anonymity will be preserved.