Comments on: Radio National Podcasting and Audience Figures

By: Recent URLs tagged Audience - Urlrecorder

Recent URLs tagged Audience - Urlrecorder — Tue, 26 May 2009 22:16:08 +0000

...] recorded first by InnocentSinnerDesi on 2009-04-18→ Radio National Podcasting and Audience Figures – The Content Makers [...

By: OPINION: ABC Radio’s The Media Report is dead. Good. « mUmBRELLA

OPINION: ABC Radio’s The Media Report is dead. Good. « mUmBRELLA — Mon, 26 Jan 2009 22:16:56 +0000

...] There was some fuss when ABC National took the axe to its specialty lineup. But The Media Report did not deserve to be saved. And like many of those shows, it had a small audience. [...

By: OPINION: Get ready for a digital TV and radio disaster « mUmBRELLA

OPINION: Get ready for a digital TV and radio disaster « mUmBRELLA — Mon, 05 Jan 2009 22:37:12 +0000

...] slow take-up by Australian listeners of podcasts suggests that consumers have little real interest in new ways of listening, even to new [...

By: Margaret Simons

Margaret Simons — Wed, 31 Dec 2008 04:33:37 +0000

Is anyone else having trouble seeing the figures? I have just checked and they seem to be there for me, and for a friend I got to look – let me know if anyone else is having trouble.

By: Tim Burrowes - MuMbrella

Tim Burrowes - MuMbrella — Wed, 31 Dec 2008 04:28:55 +0000

Hi Margaret,

It may just be me (although I’ve tried it from a couple of different computers), but I can’t view the ABC figures you refer to – it seems to be an empty Crikey page.

Even without looking at those numbers though, one thing to bear in mind is that the way podcast stats are presented can also tend to exaggerate their numbers.

As I understand it, at least via iTunes, once you subscribe, you’re counted in the stats as an ongoing subscriber until the point at which you unsubscribe. You don’t just opt in to a single episode.

But I suspect I’m not alone in that I probably only ever get around to listening to perhaps half of the podcasts that have automatically been downloaded for me. Yet I suspect the numbers would suggest I listen every week.

Given that, I’d treat even the lowish ABC numbers with some caution.

Cheers,

Tim

By: Finance Blog » Blog Archive » Media as Application - the NY Times

Finance Blog » Blog Archive » Media as Application - the NY Times — Tue, 30 Dec 2008 01:14:40 +0000

...] in my post about Radio National I tentatively suggested that a new media strategy for the national broadcaster might mean more than [...

By: Media as Application - the NY Times - The Content Makers

Media as Application - the NY Times - The Content Makers — Tue, 30 Dec 2008 00:26:14 +0000

...] in my post about Radio National I tentatively suggested that a new media strategy for the national broadcaster might mean more than [...

By: Trevor Cook

Trevor Cook — Mon, 29 Dec 2008 03:14:14 +0000

Margaret, I don’t find the small numbers surprising. Listening to podcasts is still a fairly minority activity. I’m obsessed with it, but even an enthusiast like me can’t listen to a great deal each week for time reasons and with podcasting the competition for your listening hour is growing by the week. I listen to several programs from the BBC (including Melvyn Bragg’s marvelous program and Thinking Allowed) plus the Guardian’s weekly program and then there are the university offerings from places like Stanford, UChannel etc all of which offer access to fantastic public lectures. As you can quickly gather podcasting puts RN into an intense international competition and while it offers them opportunities to grow the audience for their programs it also puts its audience into play for many other providers.
The other aspect as always is the horrible state of broadband in this country I have Optus’ top personal cable offering and yet it is ‘capped’ at 20 gigs a month that sounds like a lot but as the parent of teenagers I can tell you that it can quickly be used up. So I tend to download the international stuff and listen to RN on the radio
On a slight tangent – my Optus broadband cable speed is not even fast enough to allow me to reliably use the ABC iView service – that’s disgraceful