Margaret Simons on Media

How I Spent Australia Day – Future of ABC and SBS

Some go to the beach. Some have barbecues. Lucky them.

I spent Australia Day reading through some of the more than 2400 submissions to the Government’s review of public broadcasting. I could dress this up as patriotism, I suppose. No. It’s just sad.

Anyway, the result is a short news story for Crikey later today, plus a longer piece for the online periodical Inside Story, which should be published later this week. The main point of the longer piece is that the threats to public broadcasting are as potent as ever, but most of the supporters of Auntie and SBS are fighting the wrong battles.

That leaves just one aspect from the submissions to mention here. It intrigues me, and I suspect there is a bigger story behind it that I’m not getting to.

One of the issues the review is looking at is the potential to merge some of the “back office” functions of the ABC and SBS, and in particular transmission services.

Now I know this isn’t the sort of thing that gets most people’s juices flowing, but it is important to the future of the public broadcasters. At the moment, ABC and SBS are the captive clients of Broadcast Australia, owned by the Macquarie Bank. There is little or no competition for their custom, and they are on long term contracts.

I know the Government is keenly interested in the swathes of taxpayyer money that goes straight to the Macquarie Bank. Each year SBS spends almost $80 million out of total government funding of $188 million on transmission. SBS estimates the ABC spends about $170 million out of $850 million in Government funding. In other words, if these costs could be cut both organisations would be much better off at no net cost to the taxpayer.

SBS suggested at the 2020 Summit that the two public broadcasters look at amalgamating their transmission and distribution. A working party was formed to look at  the issue, but the two organisations seem to have come to curiously different views of what that working party concluded.

The ABC submission says:

Unfortunately, the working group concluded that, as a result of the ways in which the two organisations’ contracts with their transmission services provider are structured, there are few, if any, efficiencies to be gained from merging the services highlighted in the SBS paper.

The ABC reckons it is worth looking at other back office functions, but not at transmission.

But SBS has a quite different view of what is possible:

Transmission and distribution services could be provided to the SBS and ABC on a fee for service basis funded by government appropriation. They could also be made available to Indigenous and community broadcasters. Individual service agreements with the joint venture could ensure that services did not need to be one size fits all and the broadcasters could be free to acquire specialised services, outside the service agreement, from other players, if this made sense.
In this way SBS and the ABC would retain editorial control of their content offerings, maintain their distinct Charters and personalities and management could focus on content rather than on infrastructure management or engineering issues. SBS is willing to explore opportunities for operational synergies with the ABC.

So, is it possible to combine and save money on transmission services, or isn’t it? Should the Macquarie Bank be worried, or are our public broadcasters shackled hand and foot to the existing arrangements?

A number of questions follow from this. What exactly is the nature of the current contracts? What are their terms? Is either SBS or the ABC getting a better deal?

These are pretty important questions involving $250 million of public money, yet the arrangements concerned seem to be opaque – and even SBS and ABC don’t seem to to agree on whether or not they can be rearranged.

It would be nice to have some clarity on this. Somebody must know the inside story. Tips appreciated.

Now, enough. I’m off to bang my head against a brick wall instead. It might be more fun.

2 Comments

  1. George Michaelson
    Posted January 27, 2009 at 2:14 pm | Permalink

    The conversion to digital is precisely about this sweetspot of the efficiencies of use, of a shared natural monopoly. -Of course, ‘efficiency’ has many meanings, and no doubt to Macquarie, it means earning as much as possible from its towers. Odd, that the ABC and SBS should look at a combined cost of pumping content out, and fail to see a way to reduce it.

    So I’d take your argument one step further: if the cut to digital means both more channels, and available VHF RF for re-purposing, whats the biggest public benefit in their use? And in the conversion to digital, why wasn’t this kind of contract to broadcast not re-negotiated, in the wider public interest?

  2. Tim Foyle
    Posted January 27, 2009 at 3:49 pm | Permalink

    SBS’s ‘view of what is possible’ seems to lack an actual plan. Can you find anything in their submission that shows they have a clear idea of how this could work? It seems to me the SBS just wants more funding, and hopes to get this by siphoning funds from the ABC through some sort of ‘back office’ arrangement. Unfortunately such an arrangement would only hobble both broadcasters, and ultimately reduce funding for each of them. If the SBS is really concerned about funding for Indigenous and community broadcasters, then the SBS should be making submissions for more funds. I am sure the ABC would support the SBS in a conjoined effort to obtain more funds, but cannot see that they would agree to the SBS’s current plot which is likely to undermine independent programming and the resources that both would have to end up sharing.

2 Trackbacks

  1. ...] More detail from Crikey’s Margaret Simons here. Possibly related posts: (automatically generated)Does CES foreshadow Apple TV HD content at [...

  2. By ABC and SBS - A Merger? - The Content Makers on February 2, 2009 at 2:10 pm

    ...] issue of merging back office functions, particularly transmission, that I drew attention to in a post last week. The ABC, while insisting that it isn’t pushing the idea of a merger, clearly  has a broader [...

Post a Comment

Register now to join the conversation instantly, or log in to post a comment now.