A couple of interesting articles that shed some light on possible media futures.
First The Guardian reports on Pew Research Centre findings that suggest niche publications – particularly the little trade magazines that were once not taken seriously by mainstream journalists – are becoming the new sites of serious political reportage. There are implications for equity:
Press coverage is being remoulded to serve an elite that will pay a premium price to keep tabs on how politicians and civil servants are affecting elite interests. News of how democratic institutions work is being segmented and privatised. And this process began 20 years ago, long before the recession and even before the growth of the internet.
But for a more positive take on the potential of niche journalis, look at this article from Editor and Publisher, which reports on the New York Times experiment with highly local citizen journalism.

One Comment
I’m certainly seeing in the technology media space that niche publications are gaining in importance, although I have to say it is hard to call any publication niche any more, media is fragmenting so fast, and online audiences are so large and broad.
Many audiences who read large mastheads actually have a higher degree of loyalty towards sub-sections of those mastheads than the broader publication itself.
Cheers,
Renai LeMay
News Editor
ZDNet.com.au