Further to the argy bargy with News Limited’s Greg Baxter on this blog, I have just obtained some of the Neilsen stats for October, comparing Crikey and the Punch. (In the previous post, Baxter provides Unique Browser figures for a longer period). On Unique Browsers The Punch certainly has a lead over Crikey.
Crikey does better on page impressions and time spent on the site.
What we don’t know is whether readers really regard the Punch and Crikey as in competition, or one as a substitute for the other . I doubt it. I wouldn’t be making the comparison unless Baxter had claimed The Punch was “killing” Crikey. I think the interesting thing about the stats is that BOTH sites are going up. Anyway, for what it is worth, here are the figures for October:
UBs
Crikey: 192,902
The Punch: 209,201
Page Impressions
Crikey: 2,125,519
The Punch: 648,288
Time on Site:
Crikey: 6:52
The Punch: 4:02
