My competitor at Mumbrella has this interesting story about the ever blurring line between editorial and advertorial at News Limited.
In an offer to media agencies from News Magazines, advertisers who buy a $30,000 package of full pages ads across sports magazines Alpha and Australian Golf Digest receive a guaranteed product shot and copy in both Alpha’s “Most Wanted” section and AGD’s Shop section. They also receive a mention in the Alpha e-newsletter “Subject to editorial approval”.
