Margaret Simons on Media

Health Journalism – At Risk in Crikey Cutbacks.

I have a story in the Crikey email today about the cuts in the Crikey contributor budget. The post before this one talks about the ticklish nature of writing about one’s employer.

But much more important is some of the content which may be lost. For the last two years, freelance journalist Melissa Sweet has supervised the Crikey Health and Medical Panel (CHAMP), and for the last twelve months written almost a piece a day for the Croakey health blog.

Sweet  is a journalist with a speciality in health, and a particular concern for all the public health and policy issues that rarely get discussed in the mainstream media. To get the declarations out of the way right at the start, Sweet is both a mate of mine and co-founder, with me, of the Foundation for Public Interest Journalism. We both sit on the board.

But I think any fair minded survey of the content she has been providing and organising would result in the conclusion that it is valuable. If it can’t be done at Crikey, it deserves a new home. Sweet and her collaborators began the Croakey and CHAMP project with the aim of encouraging a more open, transparent and informed public debate around health, and boosting  coverage of under-reported and disadvantaged areas, such as indigenous health, rural health and mental health.This article in the Medical Journal of Australia describes the background to Sweet’s Crikey work.

Outcomes have  included the Crikey Register of Influence documenting links between experts and marketing campaigns, and the Croakey Register of Unreleased Documents, which records the details of evaluations, plans, reviews and so forth that should be released  in the interests of  better informed policy, practice and debate.

There are now 181 members of CHAMP, including leading figures in public health and health policy. Together they have written hundreds of stories for the Crikey email over the last two years on issues otherwise neglected by the mainstream media. CHAMP is an innovative project that has had a significant impact upon debate, and there is increasing interest in the health sector in engaging with CHAMP and Croakey.

Professor Simon Chapman, Professor of Public Health, University of Sydney, has said of his experience writing for CHAMP:

“I was particularly interested in the responses that came in
on the Howard Indigenous health ‘blitz’ in the [Northern Territory]. It
seemed that Crikey was the main voice putting alternative views on
the wisdom of what was happening. As a result of contributing Crikey
articles, I have been threatened with a writ; done numerous media

interviews; received many emails; and received both positive and negative feedback the next day via Crikey.

Professor Guy Maddern, Professor of Surgery at the University of Adelaide had this to say:

“The one article I contributed to Crikey . . . had . . . considerable
feedback from a range of sources, including the state Minister for
Health, colleagues I have not heard from in decades, and my local
butcher! Indeed, the article led to a number of radio interviews and, I
believe, gained useful and productive exposure to the issues that were
highlighted in it .

Other contributors to CHAMP have included the nutritionist Rosemary Stanton,  who sparked off a debate when she called for food to be included in carbon trading schemes.

Sweet has done  all this – moderating Croakey, writing for it most days, and coordinating CHAMP – for the modest retainer of $1000 a month. Croakey is not a high traffic blog, but in the last mongh has achieved over 19,000 page views and just over 17,000 unique visitors: not enormous, but as those in independent media know, not be be sneezed at either, particularly when they are such a tightly targetted group of professionals.

Now Sweet’s retainer has been cut. For the moment, she is still doing the work for nothing, but this cannot continue indefinitely. She hopes to find alternative means of funding the project.

Her email address is on her web page if anyone wishes to get in touch, and she Twitters as @croakeyblog.

7 Comments

  1. Jan Sweet
    Posted November 9, 2009 at 5:34 pm | Permalink

    You cannot afford to let Melissa Sweet go if you want any real debate/cred.

  2. Michael James
    Posted November 9, 2009 at 6:10 pm | Permalink

    I second that. And as a biomedical research scientist am appalled that this service is valued at $12k pa. No mystery why Big Food, Big Pharma, BigAg and the grocery retailing duolopy get away with so little serious inquiry or challenge. While one cannot expect Crikey to somehow subsidize health policy research, it is disappointing the (new) Crikey owners have such a low concept of value, both of journalistic and community contribution. It is the latter (and the otherwise poor media in Oz) that motivates many unpaid bloggers or citizen journalists, and does not help generate good will for Crikey. They should try to factor that into their budgets.

  3. Frank Campbell
    Posted November 9, 2009 at 6:59 pm | Permalink

    If the Crikey cuts are “very small” why kill off specialist policy blogs like Croakey? What’s the crikerion here? 17,000 unique visitors not good enough? Seems damned good to me for a “specialist” topic that affects everyone. Much quality journalism is perforce similar to Croakey: in depth, inside and exposing the status quo. Where else can the public get this on health? The effect of such blogs is far greater than their traffic suggests, just as voluminous traffic may just reflect the noisy isshoo de jour and consequent punch and judy headbanging. Remember that Bolt’s “million hits” are mostly just reflex ideological ejaculations splattering the ceiling.

    Many of those 17,000 Croakers no doubt read other things on Crikey, but if you remove their “core interest”, they may vanish. The same doesn’t apply to the film, lit, and “culture” blogs (the latter appears moribund-nothing for two months). You can get film and litcrit elsewhere. But you won’t find much on aviation- I hope it survives. And Bob Gosford on northern Australia is unique. A blog often with real substance. Northern Australia is unpleasant but big. We need Gosford.

    And we need Margaret Simons of course. Always trenchant. At least she marches on, for the moment.

    But it’s the justification for the cuts that bothers me most: so Crikey can do more “politics, media and public affairs”. Politics is important, but we’re inundated with it. Also, it’s mostly the daily froth and bubble- Capt. Rudd bribes Tamil refugees aboard the “Icelandic Banker” while Barnaby moons on the beach…. Polls are relevant, but eyeglazing for many. “Media” also tends to be the daily stoush, which again is interesting but a bit limited. “Public affairs” is vague- if it includes (as I assume it does) all the big issues popping up daily or weekly, then fine. The rest of the media do a shedload of this stuff, though Crikey’s “attitude” gives it an edge. There needs to be more depth.There’s not much on the environment for example, except for climate change (which topic monopolises the blog Rooted). Overall, I look for depth in crucial policy areas, exposing rot, deceit and failure. That takes insiders, specialists and/or investigative journos. A big ask I suppose, but I’m really not that interested in endless general commentary on current affairs, whether it’s Gonzo-lite or not.

  4. Croakey
    Posted November 9, 2009 at 10:13 pm | Permalink

    Gee, thanks Mum!
    (Just for the record, I’m not related to the other people commenting).

    Won’t say any more just now, but I will be writing about these and related issues at Croakey sometime soon…

  5. Posted November 10, 2009 at 1:44 am | Permalink

    Really enjoying the diversity of comment afforded to the reader by Croakey, and hoping the writing can continue. As a fellow Aussie health blogger I proffer my support.

  6. Posted November 10, 2009 at 12:35 pm | Permalink

    I was saddened to hear about Crikey deciding to discontinue its support for the Croakey blog. Croakey is easily the best public health blog *in the world* – one needs only look at other well known ones like Effect Measure or Booster Shots to recognise Croakey’s strengths. Importantly, it provides the only public space where broader public health and primary health issues are debated by different groups of people in Australia.

    Croakey brought me to Crikey. I now follow most of the Crikey contributers on Twitter and endeavour to trawl through the daily email. Crikey represents good value to me as a consumer as it’s news I won’t get elsewhere. Croakey is even more valuable.

    Missed opportunities.

  7. Keith is not my real name
    Posted November 11, 2009 at 9:25 pm | Permalink

    People people, its all about advertising. You want Crikey to keep hosting Croakey? click on the ad’s or encourage business to advertise

One Trackback

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