Anyone who has wandered around a News Limited building in recent times will have seen the posters about the organisation’s attempt to become carbon neutral. In 2007, Rupert Murdoch made the brave or rash promise that the multi-national media giant would be carbon neutral by the end of this year. So how’s it going?
According to this article in the American Editor and Publisher, not too bad. News Corp in the UK is already carbon neutral. In the USA the dire state of the newspaper industry has held things back but even there they are tracking in the right direction. There is doubt that it is the old ink on dead trees businesses that are the worst in terms of emissions, due to all the transport and energy involved in printing and distributing.
There’s no information here about how Australia is doing. It would be interesting to know.
3 Comments
Frankly Murdoch could do much more for Carbon Pollution Reduction by making all his media politically neutral. The biggest obstacle to governments achieving anything on the attempts of the right wing media to stop something from happening.
Even better for mitigating global warming would be murdoch standing down from News Ltd.
I’m going to go with ‘no’. I suspect that here in Oz, there’s no real attempt to do so. And if there was, would Bolta, Albretchesen , and co resign in protest?
Hmmm. Sounds like a good enough reason to try to make target, actually.
News Limited will achieve its goal of being carbon neutral at the end of 2010, along with the other businesses in News Corporation. In fact, News Digital Media, part of News Limited is already carbon neutral.
In line with reducing our carbon footprint we are also achieving significant energy efficiency gains. Since News Limited’s One Degree climate change initiative started in June 2007 we have identified 143 energy saving projects across 21 of our sites which have had energy audits. Our national energy audit program has covered sites responsible for 90% of our carbon emissions.
Far from asking the question will we make our carbon neutral target, which we will do, the question should be is just how much more are we achieving.
Dr Tony Wilkins
Manager
Environment & Climate Change
News Limited