You heard it here first. As I reported here a couple of weeks ago, News Limited newsrooms are on instructions to be ready to move to a paywall system on short notice. The talk is of each masthead having a number of different presences – the free website, the paid website, the mobile app and the print version.
But those of us who watch these things have been wondering if, and when, it will happen. After all, Rupert first telegraphed the change a long while ago now, and we are still waiting.
So I couldn’t help but notice this flyer for the Mumbrella360 conference, which has the CEO of News Digital Media, Richard Freudenstein, as a keynote speaker.
And the blurb?
This is your opportunity to hear from one of the world’s leading media executives, in what is likely to be his only public address of 2011. Although the title of his speech is yet to be confirmed, given Richard’s seniority at News Limited, it is almost certain he will talk about the role of newspapers in the digital world and the latest on News’ paid content plans.
Now Mumbrella, aka Tim Burrowes, obviously wants to stir up interest in his conference. But still you have to wonder…could this be the announcement we are waiting for?





4 Comments
I look forward to this particular pay-wall with baited breathe – and to the day when only Newscorp journalists read each others’ rubbish while the rest of us get on with normal life in a less polluted environment.
That would be bated breath Syd
George Megalogenis has been on a blogging holiday, writing a book and doing quarterly essays. I think he’s the one to watch, for signs he sees his own masthead value exceeding that of the collective rupe.
I suspect Mark Day sees his income stream in Journalism consultancy and training like a bunch of ex-ABC staffers did.
‘enry Ergas might be a bit ‘ampered by ‘is choices, McCrann will float like a turd on any scum ridden pond.
The rest of them can all hold montly covens around the grave of B.A.Santamaria, and I suspect the church of rome’s thought police will happily pay them for their apercu’s to appear in a range of media.
-G
when talking about News Ltd and its utterings “baited breath” is apt Syd