a blog from the newsroom

Iced Dough-Vo Anyone?

Elly Keating writes:

On this lovely Friday morning the Crikey team were pleasantly surprised by our fabulous editor Jonathan with a box of Krispy Kreme donuts. New varieties of Rocky Road and Iced Dough-Vo were a hit.

But this treat may soon be a thing of the past with news this afternoon that Arnott’s Biscuits have issued a ‘legal ultimatum‘ to Krispy Kreme alleging that the Iced Dough-Vo is too similar to their Aussic icon the Iced Vo-Vo.

Oh, the shame….

Picture from ABC News

Picture from ABC News

Note from Eleri:

When I was a kid I wanted to call my first born Iced Vo-Vo. I thought it was the most beautiful sounding name in the world… hmm. Good thing I grew up. Here is an actual picture of a Krispy Kreme Iced Dough-Vo at Crikey:

Blurry Iced Dough-Vo

Blurry Iced Dough-Vo

Sophie Black ate it. It was filled with red jelly and marshmallow goo. Mr Green tells me that if I was a doughnut, that is how I would look.

But I think I would look more like the delightful Chocolate Marshmallow alien doughnut I actually ate:

Chocolate-Marshmallow-Jam-Nut-Doughnut

Chocolate-Marshmallow-Jam-Nut-Doughnut

Nom nom nom.

Breaking news update! Apparently the Iced Vo-Vo vs Iced Dough-Vo is a marketing scam… according to Mr Crook’s Twitter feed. Or it could just be that the story is making some Tweep hungry. What evs.

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