Tag Archives: experts

Should experts keep out of industry advertising? Some more views…

Professor Warwick Anderson, the ceo of the NHMRC, recently set the cat amongst the pigeons with a call for doctors and other health professionals to avoid appearing in advertising for pharmaceuticals or other health and medical products. He also suggested that they steer clear of commercially driven disease-awareness campaigns.
At the time, I thought it [...]

Is it time to end expert-based advertising?

Professor Warwick Anderson, the ceo of the NHMRC, thinks so. As reported in Crikey today, he’s suggested that doctors and other health professionals avoid appearing in advertising for pharmaceuticals or other health and medical products, and that they also steer clear of commercially driven disease-awareness campaigns.
Croakey is surveying the heads of medical research institutes and [...]