Tag Archives: marketing

Selling our children to McDonald’s

October 2, 2009 – 6:27 pm

According to the Daily Telegraph, McDonald’s has “pulled off one of the marketing coups of the year” by signing up more than 230,000 NSW students to its maths tutoring program.
The paper says that 46 per cent of the state’s secondary students have registered for the Maths Online tutoring program. Nationally, more than a third of [...]

By Croakey | Posted in child health, health & medical marketing, obesity, public health | Also tagged , , | Comments (2)

Pfizer’s billion dollar payout in US prompts calls for action here

September 3, 2009 – 9:10 pm

News that Pfizer is paying $2.3 billion in the US to settle a marketing case has prompted a call for changes in the way Australia does business from Dr Ken Harvey, Adjunct Senior Research Fellow in the School of Public Health at La Trobe University.
He writes:
The New York Times report says: “Prosecutors said that [...]

By Croakey | Posted in complementary medicines, health & medical marketing, legal issues | Also tagged , , | Comments (0)

Newsflash: beware the marketing of paper towels

March 23, 2009 – 6:56 pm

The Australian Healthcare and Hospitals Association is circulating this press release as part of its regular news update.
The release quotes “a recent study by University of Westminster in London” showing that warm air hand dryers cause an average 254 percent increase in the number of bacteria on the palms of people’s hands as well as [...]

By Croakey | Posted in Media-related issues, evidence-based issues, health & medical marketing, quality and safety of health care | Also tagged , , , | Comments (2)

Is it time for a truce in the disease wars?

November 28, 2008 – 11:29 am

When a disease or health problem hits the headlines, claiming a massive casualty count or economic cost, my first thoughts are often cynical.
Who is driving this and why?
When I investigate further, my cynicism is often reinforced. Often it’s a group lobbying for a particular treatment to be funded. Often the campaign is supported, whether directly [...]

By Croakey | Posted in Media-related issues, conflicts of interest | Also tagged , , | Comments (1)