Tag Archives: media campaigns

The debate continues: is binge drinking campaign a backward step?

Geoff Munro, National Policy Manager at the Australian Drug Foundation, responds to a previous post by Dr Alex Wodak:
“Alex Wodak rightly points out that media campaigns do not in themselves change much behavior directly, so we cannot expect the binge drinking campaign to have a big effect.
It is hardly fair though, to characterize the campaign [...]

Is the new binge drinking campaign a backward step?

Dr Alex Wodak, Director, Alcohol and Drug Service, at St. Vincent’s Hospital in Sydney, says so:
“The Federal government’s recently announced national media campaign to reduce high risk drinking among young people is a backward step. Like many previous similar campaigns, we are promised that this education campaign will be part of a comprehensive package. Judging [...]