Tag Archives: medical marketing

Did your doctor, nurse or pharmacist get paid to give talks for Merck?

If you lived in the US, you’d know.
The Wall Street Journal reports that Merck has just released its list of payments to doctors for giving talks at promotional events. The list also includes some nurses, pharmacists and scientists.
The payments range from $150 to more than $20,000.
The paper reports that many drug companies are moving to [...]

Truth in scientific publishing? Not quite what it seems…

The Vioxx case in the Federal Court in Melbourne continues to produce a stream of interesting and illuminating revelations although I had to chuckle at one specialist’s efforts to downplay his profession’s skills in marketing. “I would have thought getting medical practitioners to be marketers would have been the death knell of a product because [...]

New depressant for the annoyingly cheerful, and other cyber-plugs

This spoof of the pharma industry and the medicalisation of daily life is promoting a new drug, Despondex, as a “huge step forward in the battle against exhuberance”.