Tag Archives: Pfizer

Where does the TGA stand on Pfizer campaign?

October 13, 2009 – 9:04 pm

As mentioned recently, Pfizer is hitting the consumer and medical media in the interests of its combination heart pill, Caduet.
Regular readers may remember that earlier this year Michele Kosky, executive director of the Health Consumers’ Council in WA, asked the TGA and Medicines Australia to investigate whether the consumer advertisement breaches the ban on direct-to-consumer [...]

By Croakey | Posted in Media-related issues, TGA, adverse events, consumer health information, health & medical marketing | Also tagged , , , | Comments (3)

Pfizer’s billion dollar payout in US prompts calls for action here

September 3, 2009 – 9:10 pm

News that Pfizer is paying $2.3 billion in the US to settle a marketing case has prompted a call for changes in the way Australia does business from Dr Ken Harvey, Adjunct Senior Research Fellow in the School of Public Health at La Trobe University.
He writes:
The New York Times report says: “Prosecutors said that [...]

By Croakey | Posted in complementary medicines, health & medical marketing, legal issues | Also tagged , , | Comments (0)

When is an ad not an ad?

June 8, 2009 – 2:15 pm

On Friday, April 17, a Pfizer advertisement told readers of the West Australian newspaper: “If you are taking multiple medicines for conditions such as high blood pressure or high cholesterol, there are combination options that can reduce the number of tablets you take. And the amount of money you pay.”
The advertisement had a section for [...]

By Croakey | Posted in consumer health information, health & medical marketing, pharmaceutical industry | Also tagged , , | Comments (2)

Some questions for Pfizer… and a prize for someone

April 22, 2009 – 9:49 am

On Friday, April 17, a Pfizer advertisement told readers of the West Australian newspaper: “If you are taking multiple medicines for conditions such as high blood pressure or high cholesterol, there are combination options that can reduce the number of tablets you take. And the amount of money you pay.”
The advertisement had a section for [...]

By Croakey | Posted in Media-related issues, consumer health information, health & medical marketing | Also tagged , , , , , | Comments (3)