Would you like a c**t with that? When a Coke promotion goes weird.
According to my sources this Coke can was made as part of the “Share a Coke” promotion at the Bondi Junction Westfield sometime in October last year. It turned up on Facebook last night.
For many people in Darwin and the Top End “budju” is a word in common use, particularly among those of us who’ve been here for a while. Budju is part of the Top End Aboriginal vernacular lexicon. I’ve not found it included in any printed dictionary.
There are two main senses – meanings – for budju. In the more commonly used general sense it describes an attractive woman. In the historical and more particular sense it is used to refer to a specific part of a woman’s anatomy.
Budju is a word I would normally only use among close male friends and only rarely if women were present, and then they would have to be women that I knew well.
Its not hard to find out why we should be cautious with budju – here is the definition from The Urban Dictionary.
1. budju: Originally an Aboriginal translation for ‘vagina‘ the words meaning has evolved and can be used as social term to classify a good looking person. Geographically localised to Northern Territory Australia. ”Man!! Sheryl is a budju eh?“; ”That chick is one sik budju” or ”I have an itchy budju.”
And this is from The Online Slang Dictionary (note different spelling).
buju: Good looking person (Australian Aboriginal Slang) Derived from an Australian Aboriginal language it was also used as another word for vagina.
He/She is a real Buju.
See more words with the same meaning: vulva (‘vagina‘), female genitalia.
I’m curious about what checking, if any, was done before “Budju” ended up plastered along the side of a Coke can, but then again, if the deal was done at the Bondi Junction Westfield …
…a world-first Australian experiment, Coca-Cola is replacing the “Coke” branding with one of 150 of Australia’s most popular personal first names for its next summer marketing campaign. The company has allocated 268 million bottles and cans for personalisation. The campaign will include the use of Youtube and Facebook, encouraging people to promote the personalised bottles and broadcast their own names via SMS for display on a major advertising sign in Sydney’s King’s Cross. The heavy emphasis in this campaign on technology and social media is clearly targeted at young consumers and will be watched closely by the Coca-Cola headquarters in the US.
By mid-November Coke realised it was onto a good thing and extended the campaign. This is from Australian FoodNews again:
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