Air Asia sexist ads website, and a few doubts as to whether there is more to it than it says
There is much that is pro-consumer and pro-social justice in an anti-Air Asia website that accuses the carrier, among other things, of marketing its flight attendants like prostitutes.
It also draws attention to the claimed near invisibility of Malaysia media reporting of its various unhappy landings ( crashes, actually) although it needs to be said these serious incidents didn’t pass unreported in Singapore or Hong Kong, or in Europe, where they no doubt served to share some of the heat on Air France.
So far, so good. But after several hours of careful web trawling I can’t find some of the more tawdry images reproduced anywhere else in relation to Air Asia marketing, although those that purport to be Air Asia advertisements and carry the Air Asia brand marks were readily confirmed as real both on the official Air Asia site and in news reports.
It is not uncommon for candid, personal photos of people in uniform on duty on various airlines to appear on the web, a rather unwise thing for those concerned to permit to occur, and stupid or not, it is inappropriate to claim them as evidence of intent on the part of their employer, who would at the very least, have invested in professional photography.
If you want to see all the sleaze go to the not Air Asia site. But keep you mind focused on other things too. Such as, who is behind it?
This statement on the site starts off fine.
We are the Causeway Co-Op. At our core, we are a group primarily made up of Singaporean, Malaysian, Thai and Australian students and university graduates practicing advertising, marketing, law, finance, HR and many other streams. We also have a significant subscriber base, many of whom contribute to our cause. This site is an unofficial Air Asia news portal – effectively the NOT AirAsia Website. It is not approved by the company. We do not purport to be unbiased; we feel that the airline’s practices are frequently unconscionable and that they do not act as responsible corporate citizens.
But the moralizing goes on like this forever, and begins to sound suss, as if some of the pictures weren’t enough to make you go ‘Whoa, that’s not an ad.’ I know I go on a lot about Qantas at times, but it has its good points like experienced pilots, flight standards, concerned engineers and loyal flight attendants, …you know, all the things management say it can’t afford!
One of the milder and definitely official Air Asia ads follows. It’s pretty ordinary, definitely sexist, and not ever going to be acceptable in Australian media. And hell, just look at the legroom. If that isn’t misleading I don’t know what is.