Scoot announces Bangkok flights for Changi taxi fare
There is, as always, more than immediately meets the eyes in the announcement today that Bangkok will be a new Scoot destination with daily return flights from Singapore from 5 July, adding to previously announced services between Singapore and Sydney, Gold Coast and Tianjin in northern China.
The Bangkok service joins Sydney as one in which the 100% Singapore Airlines owned wide body low fare carrier will compete at both economy and premium service levels with its parent.
And it will also take on Singapore Airlines’ minority owned Tiger Airways for the first time on the comparatively short route as well as Jetstar Asia flights between Singapore and Bangkok.
If we take the top estimate on the Singapore Airport site for the taxi trip into town and add the $SGD 5 airport taxi levy, we get a $SGD 43 ride from the airport compared to Scoot’s offer of $SGD 44 or today $AU 34.37 for its special introductory offers for new destination Bangkok, which will launch on 5 July. (Then again, some might prefer the MRT subway, despite having to change trains, as it costs next to nothing. )
Scoot has also reverted to some very low fare offers on its other routes after the initial promotional fares, and from Sydney for example will offer Bangkok for $149, which will clearly involve a night out and a day out in Singapore, since the scheduled arrival from Sydney is about two hours after the flight to Bangkok is scheduled to leave.
Not that this is cause for complaint if your plan is to enjoy Singapore with much more money left in your pocket than would have been the case flying Singapore Airlines, and even if you fly on one of Scoot’s offers to include legroom, food, drinks and checked luggage.
What is of more interest to airline watchers is just where Singapore Airlines wants to go, in every sense of the word, with Scoot, and maybe what it has in mind for Tiger?
It also gives rise to the thought that Virgin Australia continues to deal itself out of the high growth and not necessarily low margin international or Asia hemisphere low cost carrier segment.
This may be a prudent strategy. But it could also prove a costly error.
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