How could Tiger Australia go ‘premium’?
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Tiger Australia is looking at how to add ‘premium’ experiences to travel like its parent company’s Singapore Airport hot showers and drinks deal, and the answer has to be … palanquins
An ExoticIndiaArt web site illustration of a palanquin plus entourage
After a sleepless night wondering just what Tiger Australia meant by seeking to ‘evolve’ its offerings following on Tiger Singapore’s decision to package an eat drink, lounge and shower experience at Changi Airport the answer has to be … palanquins.
Being carried aloft on the shoulders of stunningly beautiful bearers ‘dressed’ as Nubian goddesses or whatever through the terminal to the gate lounge ought to break the monotony of being part of the milling hordes looking for their flights.
OK, it’s just an idle thought on a quiet morning.
But what else is Tiger going to do here, where the notion of user pays lounges open to all travellers has yet to take hold?
There was a skit a few years ago on UK TV in which someone on a late night talk show said that the way airlines differentiated the terminal experiences of their customers had come down to British Airways check in staff ignoring the line of passengers without saying a word for ten minutes, Virgin Atlantic offering a jar of hallucinogenic lollies, easyJet calling security to haul off randomly selected customers, and Ryanair demanding the payment of extra money with menaces.
Makes a transfer by palanquin sound good.
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There already are a mountain of user pays lounges in Australia – they’re called restaurants. For about the same price as a user pays lounge overseas you can get food and drink that is ten times better than the slop dished up in the Virgin and Qantas lounges. The Virgin lounge in Sydney serves hot dogs. That’s right, hot dogs. They’re not even gourmet hotdogs, they’re those bright pink things you used to get on school camp. Melbourne airport has a movida tapas bar!
You’ve missed the point of the lounges Anty Go: people don’t go there for the food, they go for the free booze.
Tiger’s services in SIN are only useful cos SIN is a transfer hub. Many people buy Tiger’s point to point tickets and self connect to other airlines and/or Tiger or Scoot’s other flights.
Tiger in Australia operates as a pure point to point operation, and very few if any people fly MEL-SYD-BNE or PER-MEL-SYD. Without a critical mass of passengers connecting domestically through Australian airports, pay per use lounges are almost useless.
The Doc: surely the whole point here is the concept of SYD as a transfer hub for Tiger/Scoot?
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