American Airlines hits raw nerve with new look graphic
It’s amazing what a creative mind and historical ignorance can do to ruin a product relaunch
The new American Airlines livery may well become a classic, like its previous and very durable logo, but really, what was it thinking by posing one of its 777-300ERs alongside a jagged line of mountain peaks?
In 1995 a confused AA crew flew a fully functional Boeing 757 into a mountain while approaching Cali, Colombia, in darkness, killing 159 people, including one of five survivors who died of injuries two days later.
The accident was an example of inexcusably poor flight standards by the carrier, and it is far from forgotten either in the US or Latin America. A graphic reminder like the image handed out by American above is the last thing a smart, well read and curious ‘creative’ would ever devise, and how AA didn’t pick up on it is puzzling.
(Yes, Boeing and Airbus fly their jets photogenically past landmark peaks like Mt Rainier. Past them, not into them.)