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Apr 2, 2014

Jetstar adds Brisbane-Honolulu this December

The dynamics of Jetstar and Qantas competing for the Hawaiian travel dollars with each other, as well as with Hawaiian seem stable, with steady growth in visitor numbers on Australia-Hawaii routes.

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A Jetstar A330-200, to be replaced by 787s on the Honolulu routes.

Jetstar’s announcement that it is flying between two and three times a week on the Brisbane-Honolulu route from 15 December is clearly aimed at Hawaiian, which is well established on the route.

But in the wider view of the Australia-Hawaii market, it also see Jetstar pitched not just at full service Hawaiian Airlines, but its full service parent Qantas.

(Unless Qantas is to withdraw entirely from Hawaii as part of its shrink to success strategy, through which more route closures are expected.)

Hawaiian, Jetstar and Qantas currently contest the markets for Honolulu flights from Sydney and Melbourne.

The US carrier sells its own connections between the Hawaiian islands, and to some extent, limited by awkward connection times, onwards between Hawaiian airports and cities in continental America.

The two Qantas brands sell as point to point products. Hawaiian offers some points earning capability to Virgin Australia Velocity members.

The dynamics of  Jetstar and Qantas competing for the Hawaiian travel dollars with each other, as well as with Hawaiian seem stable, with steady growth in visitor numbers on Australia-Hawaii routes.

Jetstar will launch on Brisbane-Honoulu with A330-200s but migrate to Boeing 787-8 Dreamliners at a date to be announced.

Ben Sandilands — Editor of Plane Talking

Ben Sandilands

Editor of Plane Talking

Ben Sandilands has reported and analysed the mechanical mobility of humanity since late 1960 - the end of the age of great scheduled ocean liners and coastal steamers and the start of the jet age. He’s worked in newspapers, radio and TV in a wide range of roles as a journalist at home and abroad for 56 years, the last 18 freelance.

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8 comments

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8 thoughts on “Jetstar adds Brisbane-Honolulu this December

  1. patrick kilby

    QF mainline makes sense as there are some very handy connections ex Hawaii which are easier than LA and the trip can be broken to two 8 hour legs rather than 14 plus a 3-4 hour leg.

  2. Red Devil

    Great! Make Hawaiian Airlines look fantastic by comparison. Anything is better than LAX. Qantas used to hub out of Hawaii to San Francisco, Los Angeles, Vancouver and Toronto.

  3. Geoff

    Interesting, this is the first Jetstar (wide-body) international service out of Brisbane. The other one is from the Gold Coast to Japan.

    The Hawaii route has been tried many times from Brisbane. By Qantas in circle via Cairns, Continental the same via Cairns and Canada 2000. None found it profitable. Perhaps an LCC can do it.

    Cynical comment: Unfortunately it follows the Qantas business plan; wait for another airline to pioneer the route, throw capacity and a price war at it, when the pioneering carrier pulls out cancel the Qantas service and tell everyone they can still get there via Sydney. Thanks QF

  4. nonscenic

    I wonder how much poor airporr design is affecting the viability of international flights from multiple destinations. If Sydney, Brisbane and perth had co-located domestic and international terminals like Melbourne , Adelaide and Darwin then it would be more attractive to reduce frequencies through each port and still provide daily connections without the trauma of the infamous Sydney “seamless transfer”

  5. patrick kilby

    Nonscenic Honolulu is no great shakes either with a rickety bus from the plane to the customs area. Another airport in dire need of a renovation

  6. comet

    Hopefully Jetstar doesn’t have trouble with its A330s over the lonely pacific, like the Qantas one that made an emergency landing in Adelaide a couple of minutes ago, after smoke detected in the cockpit.

  7. Allan Moyes

    comet

    The story I read on the Guardian webpage said a smoke warning alarm concerning the cargo hold, not smoke in the cockpit.

    Still, for white knucklers, not a pretty scenario if over the Pacific. However if he had been over the Bight…………? Not too many diversion airports either.

  8. Mathew Wilson

    QF3 has old 767 aircraft running the route due to SYD/HNL being the route where most FF points are redeemed. Once Jetstar gets the newer 787 and some more route growth perhaps QF will get a 10 year old airbus back.

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