This week’s Essential Report comes in with the primaries running to the ALP 51 (down 3)/ 34 (up 2), for a two party preferred of 61/39 - the ALP dropping 2 points from the stratospheric highs of 63. This came from a 2 week rolling sample of 1833, giving a hypothetical margin of error of around the 2.3% mark.
This week’s supplementary questions are on the budget, China and the first public polling we’ve seen for Ruddnet – where the sample size is 1125 for an MoE of 3%
Kevin Rudd has rejected all tenders for the proposed national super-fast broadband project, saying they did not meet the standards required for the job. The Government will now be the major shareholder itself in partnering with the private sector to build what the Prime Minister describes as the largest ever nation building project in Australia’s history (reportedly costing $43 billion over 8 years). Do you approve or disapprove of this decision?
On the cross-tabs Essential says:
74% of Labor voters, 65% of Green voters and 35% of Coalition strongly approve/approve of the Government’s decision. 50% of Coalition voters strongly disapprove/disapprove of the Governments proposal.
In the current global financial crisis, do you think that Australia’s economy is:
Respondents aged 50 years and over were more likely than those in other age groups to think that in the current global financial crisis, Australia’s economy is doing better than most other countries (69%).
Labor voters were more likely than Coalition voters to think that in the current global financial crisis, Australia’s economy is doing better than most countries (71% v 60%).
If “better than most countries” then: Why do you think Australia’s economy is better than most other countries?
On the cross-tabs, Essential says:
Labor voters were most likely to think that the actions of the Rudd Government – including the stimulus package is the reason why Australia’s economy is doing better than other countries (40%), while Coalition voters were most likely to think that the Howard Government’s handling of the economy is the reason why Australia’s economy is doing better than other countries during the global financial crisis (42%).
I was surprised that the Howard legacy seems to have faded so fast from the minds of Coalition voters.
In the upcoming Federal Government budget, would you support or oppose the following measures:
The cross-tabs tell us that Medicare is still the Australian equivalent of the the third rail of politics (i.e. touch it and you die), while self-interest rules the roost on everything else:
Older respondents were significantly more likely than younger respondents to support increasing the age pension (90% 50 years and over v 58% 18 – 24 year olds).
Coalition voters were more likely to support financial support for small business including funding to match a company’s investment, industry assistance grants, and incentives for research and development (74%). Labor voters were more likely to support axing the tax concessions on superannuation contributions for high income earners (57%).Respondents earning $600 – $1000 per week were more likely to support axing the tax concessions on superannuation contributions for high income earners (57%) while respondents earning $1600 or more per week were more likely to oppose the axing of tax concessions on superannuation contributions for high income earners (39%).
Younger respondents were more likely than those in older age groups to oppose increasing taxes on alcohol (40% 18 – 24 year olds v 27% 50 years and over).
Respondents earning between $1000 – $1600 per week were more likely to oppose axing the tax rebate for childcare (59%). Females were more likely than males to oppose axing the tax rebate for childcare (58% v 46%).
Do you think a country’s human rights record should or should not have any influence on whether Australia conducts business or trade with that county?
The cross-tabs say:
82% of Green voters, 70% of Labor voters and 68% of Coalition voters think that a country’s human rights record should have an influence on whether Australia conducts business or trade with that country.
Females were slightly more likely than males to think that a country’s human rights record should have an influence on whether Australia conducts business or trade with that country (70% v 65%).
Respondents aged 50 years and over were more likely than those in other age groups to think that a country’s human rights record should have an influence on whether Australia conducts business or trade with that country (73%).
Do you think China’s human rights record is:
On the cross-tabs Essential says:
Green voters were more likely than both Labor and Coalition voters to think that China’s human rights record is much worse than most countries (60% Green v 40% Labor and 44% Coalition).
Respondents aged 50 years and over were more likely than those in other age groups to think that China’s human rights record is no worse than some other countries (19%).
UPDATE:
In response to some questions asked in comments, Andrew Bunn, Research Director for Essential Media Communications drops in to say:
Hi Scott,
Just a couple of things in response to comments on your blog.
Steve has suggested that our numbers don’t seem to add up. This is mainly due to the “don’t knows” on the voting intention question. Many of these respondents also say “don’t know” to other questions which pulls down both the “agree” and the “disagree” overall percentages.
With regards Essential Media’s political agenda/bias – yes, we have been described as “left wing spin doctors” but we don’t spin our results. In fact we publish all our results even if they are contrary to our own interests or the interests of our clients – and on occasion they have been. Our choice of questions is often influenced by our own political interests but we do try to ask balanced questions – because we actually want to know the answers.
Andrew






9 Comments
(I’m being pedantic here, but … )
Are the percentages on the human rights and trade question slightly off? “82% of Green voters, 70% of Labor voters and 68% of Coalition” should result in an overall figure of more than 68% (not much more I agree, but still…). Or do we have a larger number of respondents with unidentified political preferences who also felt that human rights records should not affect trade relationships?
It’s entirely possible that we’ve got a bit of rounding error mixed in with the consequences of the “others” vote. Those are the figures that Essential gave.
Possum, I see that Essential Media who produce this report has clients “in the union, environment, NGO and government sectors”. On Twitter just now, someone said “Ah… ‘integrated public affairs’… [Spin Machine]“. Can we be certain that there isn’t some underlying spin in their procedures?
I can’t agree with you on this Poss, “self-interest rules the roost on everything else:” particularly with respect to increasing old age pensions.
74% is a lot more people than just the pensioners, even a majority [58%] of ‘kids’ [18 - 24] reckon pensions should be increased.
In fact as I was reading through the survey it struck me that self interest was not a major element.
Even on super welfare for the rich “Labor voters were more likely to support axing the tax concessions on superannuation contributions for high income earners (57%).” but the result was still 51% overall which gives a fair chunk of non ALP voters against rich welfare. Thats a lot of people concerned about inequality.
They’re a proper polling company Stil – this weekly report gets done for the Sky News Agenda program. The number of good pollsters in Australia is small, so just about everyone, including political parties, have at some stage used the major Pollsters to do polling for them.
Polling companies would be brave to spin results, especially since their competitors often ask similar questions and it would become extremely obvious if it were occurring – and buckets would be poured and business lost as a result.
Fredex – with those cross-tabs, the more a cohort is likely to benefit from a policy, the more they’re also likely to support it. (or oppose it if it doesn’t benefit them)
That’s not to say it is the only thing driving the responses, but it sort of stands out!
Folks, there’s an update to this post from Andrew Bunn, Research Director for Essential Communications, where he answers some of the questions you asked.
These agencies are first and foremost commercial organisations who live and die by their reputations.
Political polling is merely one small part of their operation and is mainly used to gain some publicity for their business.
None of them would waste their time trying to spin results one way or the other despite what some in the cyber world believe.
If you have the technical expertise, you may question their methods ie face to face vs phone vs on line panels etc, but you can’t question their integrity.
The results are the results are the results – deal with it.
But but but Ari! (let me just clear my throat and don my best News Ltd blog commenter voice) – how can the polls say that!?! I don’t know anyone that would vote for KRuDD – none of my neighbours or friends do!