A quick note of the amusing childishness of News Ltd in its ongoing war with the ABC, and the ever more shameless triviality of the “news” content it’s willing to share with readers for free.
A flippant “Special Investigation” post (the third-top story on news.com.au, though) comparing the Channel Nine and Seven morning shows “Today” and “Sunrise”, and its big gag? Hey, at least they’re not the ABC:
Although we can assure you that it doesn’t really matter which one you settle down with, because as long as it isn’t this…
[shot of ABC News Breakfast]
… you’re a winner right from the start.
Not watching any of these programs, I’m not sure why ABC News Breakfast works as the butt of that joke – but I was amused by the pettiness. Nice work News.
Question: does putting this content at the top of its online masthead actually encourage readers to put down cash for the paid version? Or does it advertise the media company’s most obvious faults and discourage potential customers?
4 Comments
If there’s anything more certain than the fact News are a shit factory, it’s that they think sniping at more credible organizations deflects from it..
Happily, the majority of commentors are barracking for the ABC.
So there you go, news.com.au, stick that up your fundament!
Cheers
The fact that they call ‘Sunrise’ and ‘Today’ “news” programs seems to give us a clue as to where they’re coming from. Since News24 started broadcasting, I have not once revisited the grinning inanity that is Kochie and Karl. Gales of fake laughter before a cross to a clownish weatherperson documenting a natural disaster somewhere (often involving loss of life or property- cue fake concern in studio)….that’s not news.
The comments really are golden…if they would just publish more idiotic garbage that gets them shrieked at and draws attention to the fact News are about News as much as McDonalds are about Nouvelle Cuisune I might actually look at one of their sites now and then!