Amid much fanfare last week Rupert Murdoch, flanked by some of the top executives from Apple, launched News Ltd’s newest masthead, an iPad only offering called The Daily. Although it’s not yet available in the Australian iTunes store I thought it’d be worth taking the time to check out News Ltd’s vision of the future [...]
READ MORENews is not niche
Over the last week or so the Australian media and marketing blog Mumbrella has spent some time discussing Rupert Murdoch’s plans for online content, charging customers and how to deal with Google. This culminated in Mumbrella founder Tim Burrowes changing his thinking somewhat, declaring that Murdoch may be right and writing a piece for The [...]
READ MORENews versus public broadcasting, with special guest “the internet”
Tonight, the Managing Director of the ABC, Mark Scott, will deliver the A.N. Smith memorial lecture at the University of Melbourne. This speech will be closely scrutinised by the ABC’s commercial rivals who are developing plans to place sections of their content behind paywalls in the hope of replacing revenue lost due to decreasing advertising [...]
READ MOREWhy people will pay for News.
Since John Hartigan first publicly raised the idea of charging users for online news content back in July it’s been a topic that has received a lot of attention both in the traditional media and quite naturally online. A lot of commentary has simply dismissed the idea of people being willing to pay for content [...]
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