SBS has reportedly already booked $20m worth of advertising for next year’s football World Cup coverage. They deserve it for their long term support of the beautiful game when commercial TV stations weren’t interested.
Gripes about SBS being allowed to have ad breaks aside, Australian football fans should be thankful the station has the TV rights to show the Socceroos’ games in South Africa at the world’s biggest sporting event.
Here’s how the likes of Channel 7 would likely treat the sport if they ever get their hands on the broadcast rights:
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Channel 7 was beyond a joke when they showed matches (which was whenever they could be bothered). Ad breaks every 10-15 minutes were an insult. Thankfully FIFA wisely prohibits broadcasters of the World Cup from showing advertisements during play at WC matches. If that rule extends to the little banners at the bottom of the screen promoting products or other programs that some tool at Foxtel seems to constantly feel the need to remind us of, then life will be very good next year.
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