tip off
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Collingwood announce new “Westpac Centre” sponsorship, Westpac announce interest rate rise. Coincidence?

In today’s Herald Sun the Collingwood Magpies, arguably Australia’s largest and (at least off field) most successful sporting organisation, announced a new deal with Westpac.

Banking giant Westpac will take over from premium car manufacturer Lexus as Collingwood sponsor. Part of this arrangement is having the previous Magpie home, The Lexus Centre, be renamed the equally snazzy, The Westpac Centre.

100323_pies_westpac_2

Importantly, part of this deal does not include Westpac writing off over $10 million owing to it by Collingwood as a result of failed real estate investments:

The Magpies owe $10.25 million to Westpac for the purchase of the Beach Hotel in Albert Park and the Diamond Creek Tavern – investments that have so far drained more than $8 million from the club’s books.

But a Westpac spokeswoman said the deal had nothing to do with the hotel fiasco.

“I can guarantee that it is a commercial deal and that we don’t decide on sponsorships based on our banking relationships with current customers,” Julia Collard said.

But then I noticed, also in today’s Herald Sun, the following article on page 5  announcing an interest rate rise by Westpac:

100323_pies_westpac_1Murky coincidence? Or pie in the sky conspiracy theory?

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  • 1
    Steven
    Posted March 23, 2010 at 3:46 pm | Permalink

    I think 67 cents per month is a small price to pay to support Collingwood.

  • 2
    Juffy
    Posted March 23, 2010 at 4:14 pm | Permalink

    Then you can pay it for all of us.

  • 3
    umberto
    Posted March 23, 2010 at 4:39 pm | Permalink

    Really Steven? Is 67c the price of shame?

  • 4
    wilful
    Posted March 24, 2010 at 2:54 pm | Permalink

    Conspiracy theory?? Huh? what on earth do you think sponsorship is for? Because Westpac just totally loves the game?

    Sorry, let me spell it out for you. Westpac give lots of money to a high profile sports club in order to generate positive brand image. They do this in part because from time to time they do unpopular things.

    There really is no conspiracy.

  • 5
    SBH
    Posted March 30, 2010 at 3:30 pm | Permalink

    the price of shame pfft. St Kilda still not cracking it for another preniership now that’s shame

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