An historic moment, remember this is a communications tool that is about 6 months old:
Two signs point to rising corporate interest in podcasting. First, Frederik Wacka points to the American Association of Petroleum Geologists’ first official corporate podcast. Meanwhile down under, Cameron Reilly says that over the last couple of days he has been having a very interesting conversation with a senior manager from a tier one US company who is interested in engaging his services to help produce an internal podcast for a certain segment of their staff around the world.
3 Comments
I think Cameron’s onto something and is why I think Corporate Podcasts are similar to 1995 when HTML became the rage. Those who sell podcast solutions to corporate clients are going to do well (for a while).
Gerald Buckley
Tulsa
GE is now podcasting
http://www.ge.com/en/company/investor/webcast/webcast_04152005.htm
It is good news that organisations appear to be recognising the power of podcasting but my experience shows that many do not consider the need to have good procedures or even consider what I call first deriving the ‘meaning of the message’.
Maybe what will really be interesting is when corporate podcasting converges with mobile telecoms or even when advertisers see the value in this ‘attention economy’.
In addition, there are so many applications for corporate podcasting that organisations appear to be missing on: For example:
Partners could add an RSS feed to their partner area and keep it populated with press releases, announcements, product detail, meetings, and product support information. Product specs, troubleshooting and security updates are just a few of the topics that could prove useful to partners.
Customers – Customers can be kept informed about what kind information customers want. RSS could be used to inform audiences of new case studies, white papers, corporate knowledge / e-Learning and presentations.
Training – Recorded audio and video sessions can be shared.
News/PR information – Added to a newsroom, RSS provides a great channel for delivering press releases to the journalists and analysts who are covering the company without clogging up their email mailboxes. For example, you can post showcase information on new company developments.
In summary, lots of applications but we need more imagination and courage from managers within organisations to take the lead.