Trevor Cook on public relations, social media and politics

“Gmail not working”

In July last year, I was angered by an outage on gmail which stopped me getting access to my mail for many hours. Naturally, I blogged about it. For the past ten months, ‘gmail not working’ has been the number one way that people come to my site by googling. So much so that if you google, ‘gmail not working’ my post comes up number one.

This is a bitter-sweet thing on a number of levels. I’m actually very happy with my gmail account and I use it all the time. (obviously not everyone is because it continues to generate lots of unhappy comments). Second, this little consumer complaint of mine continues to inflate my traffic count. Not that it matters much I suppose, but it leaves me wondering whether one of the best ways of boosting traffic is to write lots of stuff about products, good and bad. Steve Rubel, for instance, …

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