I’ve submitted my 500 words to Shel Israel and Robert Scoble as requested and its online:
Last week, after we published a chapter entitled Survival of the Publicists, we received a good deal of unfavorable feedback that was split into two camps, one of which argued that we had been too kind to some PR practitioners we had spotlighted favorably in a chapter that wonders if PR as it is currently being practiced may be among the casualties of the blogging revolution. The other group argued, that despite my 25 years in the field, we were clueless as to what it was all about. Among the latter group was Trevor Cook, a director of the Sydney-based PR firm of Jackson Wells Morris, whom Robert and I thought took an intelligent and constructive approach in trying to dissect our chapter point by point. As a result we will be making some changes to the chapter, including excerpts of Trevor’s additional comments which he submitted at our request. They are printed in full here: Naked Conversations
You can also hear discussions of this ‘episode’ on the Hobson and Holtz reports for May 26 and May 30. You can also read a great interview with Neville Hobson in PR Week.
