Investor’s Business Daily: Volvo (F) paid Weblogs Inc. $60,000 to sponsor the Autoblog.com Web log and podcast for six months, BusinessWeek Online reported. Four months into the deal, the podcast, an audio program that can be downloaded from the Internet, has been retrieved 20,000 times.
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One Comment
That podcast isn’t the only thing Volvo’s been sponsoring. Most of weblogs inc’s blogs (including my fave, autoblog.com) are either Volvo sponsored or have a Volvo advertising presence.
Volvo is also heavily represented in the nascent msn spaces. Interesting to know what the thought process is.
JoshGlid