A US survey by PR firm Weber Shandwick shows CEOs have become more deeply involved in their companies’ public relations strategies but remain reluctant to be personally visible in the media.
Largely in response to corporate scandals and the Sarbanes-Oxley Act, 85 percent of respondents said CEOs had increased the attention they pay to corporate communications. Three-quarters said CEOs were personally involved in PR activities on a regular basis. It seems CEOs clearly see the link between corporate reputation and shareholder value.
The survey also found that the era of ‘spinning’ headlines is over and that CEOs want the media and the public to have a much deeper understanding of their strategies.