Trevor Cook on public relations, social media and politics

Costello: “I coulda been…”

November 30, 2007 – 10:26 pm, by Trevor Cook

I’d have neutered Rudd: Costello | NEWS.com.au. He just lacked two things: the ability to position himself as a viable alternative and the courage to make it happen. Costello seems determined to make a fool of himself. Its over pete – you blew it.

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