Online reputation matters, but can Aussie communicators be arsed?.
In a recent ‘e-consultancy’ survey of cross-sector international practitioners, 99 percent of agency, in-house or freelance PR and marketing types thought online coverage was hugely important.
Another survey finds that 75 percent of journos use blogs and online sources for story ideas. Now, a few weeks back at ad:tech in Sydney, attendees were asked “Do you have a digital PR strategy?” and 68 percent said “No.”
Hmmmmm; 99 percent yes and 68 percent no, eh?
Great point.
