Twittering to escape

Why Do People Twitter?: Results of a Scientific Study: “Results revealed that Twitter users were more likely to communicate in order to Escape. This means they chose items in line with: I talk to put off something I should be doing; I talk to get away from what I am doing; I talk because I have nothing better to do; I talk to get away from pressures and responsibilities. My earlier research on Twitter had led to the assumption that it was a ‘water cooler’ of sorts for bloggers (as a group and occupation type) to convene, ask questions, get feedback, and spend time with colleagues. These findings make it clear that Twitter users do not view the social media site as an online water cooler. In fact, the Escape factor as a reason for communication puts Twitter more in line with ‘happy hour.’”