Trevor Cook on public relations, social media and politics

Passion is over-rated

Political theory and practice: "Passion is over-rated. Today it is everywhere and cheaper by the minute. Every applicant for a job, every airhead interviewed by the mass media, every bus rider claims to be passionate. The chef is passionate about the quality of each meal prepared in his restaurant. The statistician is no less passionate about regression analysis. The Vice Chancellor will not take second place in her passion for learning. I am sure the cleaner , given half a chance, would declare a passion for mops. Enough, I say!"

One Comment

  1. 1
    Posted August 13, 2008 at 11:27 am | Permalink

    Passion is the new commitment

Post a Comment

You must be logged in to post a comment.