This is the sort of story (see announcement by acquirer, Bankrate) that is likely to set any blogger’s heart beating a little wilder. Bankaholic is a great looking site but I struggle to see why someone would pay that sort of money for it. As Darren Rowse wrote:
If this price is true it’s a fairly decent sale for Mr Wu – the blog has an Alexa ranking of 42,168 and averages less than 20 comments per post. The blog does seem to rank very well for a lot of bank terms and I’m sure drives targetted traffic and would convert well with affiliate products – but this is still a fairly inspiring sale!
“We have been working with Bankaholic in a co-brand relationship since July and have seen first-hand the volume and quality of its traffic,” stated Thomas R. Evans, President and CEO of Bankrate. “Bankaholic is ranked high in natural search for both deposit and credit card keywords. We believe their organic traffic will increase our deposit and credit card revenue, and with a high composition of free traffic, will help to improve margins,” Mr. Evans added.
