Trevor Cook on public relations, social media and politics

Alex Manchester blogs from yet another delayed Qantas plane

Poor Alex (not happy):

The view from my Boeing 747 seat at Sydney airport, bound for Perth, supposedly. Rows of planes but this one isn’t going anywhere.

I’ve been here for an hour now, and it’s getting hotter and hotter inside. Boarding was already delayed by two hours as there’s a problem with the in-flight entertainment system and they can give no timeframe on it. So it’s three hours and counting. Again, this was the same problem that delayed the plane originally. Why on earth did they board us?

Domestically, wherever possible, I’ll fly Virgin Blue. Faster, more efficient service, less delays and certainly not the cadre of problems and near-disasters that Qantas are suffering these days.

Like Mercedes Benz found when it slashed costs across its range, it takes a while for the corner-cutting to manifest as product problems. Bean counters make for healthy profits, not decent service or staff that will support you. It’s a short-term strategy if ever I saw one. Even if they rebuilt their service procedures to anything like they used to be, it will take Qantas a long time get back to being a respected, trusted airline in many a customer’s view.

Alex is also twittering his experience of Qantas service.

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