“Embracing the hyperlink ethos of the Web to a degree not seen before, news organizations are becoming more comfortable linking to competitors — acting in effect like aggregators. The Washington Post recently introduced a political Web site that recommends rival sites. This week NBC will begin introducing Web sites for its local TV stations with links to local newspapers, radio stations, online videos and other sources. And The New York Times will soon offer its online readers an alternative home page with links to competitors.
These experiments exemplify “link journalism,” an idea that is gaining traction in other newsrooms across the country. “It is a fundamentally different mindset” for journalists, said Scott Karp, chief of the Web-based newswire Publish2, who coined the term.”
And more evidence of the growing (escalating?) importance of blogs to newspaper web sites:
Paul Gillin, author of The New Influencers, writes a great social media report. Today’s issue is about why PR practitioners must learn to get their news content visible in search, but one fact caught my attention: 95 of the top 100 newspapers now have a blog.
Nielsen/NetRatings reports that unique visitors to the largest Internet newspaper blog sites rose from 1.2 million in December 2005 to 3.8 million in December 200
One Comment
It’s about time! As a reader of a lot of online newsites, I resent the ones which don’t link to other sources, especially when they directly refer to them in the story!