Trevor Cook on public relations, social media and politics

What’s up with Enterprise 2.0?

Much heralded, happening slowly. Here’s some links that help explain why and what you can do to up the tempo a little:

- Allen Huish – Why web 2.0 doesn’t work in the enterprise (yet) – In short, business is different, enterprise 2.0 has to support business strategy (not the other way around) and not enough people understand social media (yet). Crossderry blog also offers some thoughts on ROI and strategy alignment and includes links to other people thinking about these issues.

- Stephen Collins shares some advice on implementing Enterprise 2.0 – take a team approach, start small, identify ROI are among his tips

- An update on enterprise 2.0 at Sun. There’s also a bunch of case studies over at social text.

- Bob Warfield asks if Enterprise 2.0 is just another fad? Others see Enterprise 2.0 as one of the five top challenges facing organisations in 2008 and beyond. That is, after they work out how to survive the current financial crisis and global recession, I guess.

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