Trevor Cook on public relations, social media and politics

Monthly Archives: November 2008

Sept 11 infidelity leads to divorce

November 29, 2008 – 5:50 pm

see more pwn and owned pictures

By Trevor Cook | Posted in Uncategorized | Comments (2)

The world is no longer safe for political junketeers

November 29, 2008 – 11:49 am

This is a sensational story. I can’t wait to see some Australian bar staff doing this. Now, what if, the bar guy at Iguana’s had been a blogger?
There’s a lot of buzz here in the Belgian blogosphere and mainstream media about an incident involving a New York-based blogger, who was fired from her job as [...]

By Trevor Cook | Posted in Politics, Social Media | Tagged , | Comments (2)

Balance required in media coverage of global warming

November 29, 2008 – 10:56 am

Global warming is not just a big scientific, environment, economic, political and human story, it is also an interesting case study of what the media reports and doesn’t report. 
On Tuesday this week, the Australian carried an op-ed from legendary botanist David Bellamy in which he claims to have been marginalised because of his global warming [...]

By Trevor Cook | Posted in Media, Social Media, environment | Tagged , , , , , , , , , , | Comments (4)

“Crapping my daks”

November 29, 2008 – 8:47 am

A great aussie expression and a weird but wonderful story:
A costly workplace blunder has turned into a brush with fame for a Brendale painter. 
When Clayton Coughlan of Wet Paint-ting at Brendale was contracted to paint a house on the other side of town, he did not think twice about sending his third year apprentice to [...]

By Trevor Cook | Posted in Workplace issues | Tagged , | Comments (0)

More on Twitter and the future of news

November 29, 2008 – 8:31 am

Gigaom: “And that’s when I realized that the future of media is being split into two streams: one that consists of raw news that comes like a torrent from sources such as Twitter, mobile messages and photos, the other, from old media. The eyewitness dispatches (and photos) via social media are an adjunct to the [...]

By Trevor Cook | Posted in Media, Social Media | Tagged , , , | Comments (0)

Twitter is the fastest way to get the news

November 28, 2008 – 12:09 pm

Techcrunch: “Twitter is emerging as a major force in breaking news. But some people disagree. Today we saw yet another illustration, when people in Mumbai got the word of terrorist attacks out to the world well before mainstream media even knew something was happening. Mathew Ingram points out previous examples of Twitter users breaking important world news.”

By Trevor Cook | Posted in Media, Social Media | Tagged , , | Comments (0)

Web 2.0 in just under five minutes

November 27, 2008 – 6:19 am

This is a slightly revised and cleaned up version of the video that was featured on YouTube in February 2007 and was enormously popular especially with presenters at conferences.

By Trevor Cook | Posted in Internet, Social Media, Uncategorized | Tagged | Comments (0)

The future of personal blogs

November 27, 2008 – 5:49 am

Most blogs fail. No surprise there most things fail. Blogs fail in two important ways:

their owners give up, just can’t be bothered 
their owners get despondent because their blog doesn’t propel them into fame and fortune

Blogs succeed because they have heaps of content that appeals to lots of people (a strategy that is strangely similar to [...]

By Trevor Cook | Posted in Social Media | Tagged , , | Comments (1)

Talking about Coveritlive

November 26, 2008 – 5:57 pm

Here I am talking into Stephen Quinn’s video phone after the conference today (see below) about Coveritlive which he posted direct to his qik site from his phone. All kinda cool and weird.

By Trevor Cook | Posted in Social Media | Tagged , , | Comments (2)

Future of Journalism summit

November 26, 2008 – 9:56 am
By Trevor Cook | Posted in Uncategorized | Comments (3)