Trevor Cook on public relations, social media and politics

Some good Enterprise 2.0 implementation tips

I posted about the current status of Enterprise 2.0 last week, but yesterday James Robertson, an Australian knowledge management consultant, put forward some useful tips which I think are worthy of passing along also:

Don’t be afraid to experiment.
Take a ’safe-fail’ approach.
Have a clear purpose.
Take it seriously.
Make it work now.
Match the culture.
Build on the experiences of others.

Read them in detail.

UPDATE: On the question of collaboration, James Dellow had a good post on Saturday: The 3 ways I expect Web 2.0 to change collaboration – and are you there yet?James points to two key factors that might determine whether you ‘get there’ or not:

Constraints of the underlying business culture, user IT literacy or business model – in some cases, if you build they won’t come, at least not without the right support and incentives;
Breadth of platforms deployed and richness of the Web 2.0 infrastructure available – Web 2.0 is not about a single tool or platform, instead it is a cloud of technologies – you will struggle to get *maximum* value from deploying a single blog or wiki (this is probably a subject for another post! In the meantime, think about the mechanics of the SLATES model).
Competitive Forces – This comes from many directions – competitors who using Web 2.0, the war for talent, changing business models, etc (think of Porter’s Five Forces model – which is also another reminder that its not the technology, but how we use it).

All of which, to me, reinforces the point, in a deeper, more nuanced way, that strategy is required, and persistent effort around implementation.

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