Trevor Cook on public relations, social media and politics

Journalists turn to blogging in a tough climate

Typepad has been inundated with submissions to join its journalist bailout program:

During a time when so many great journalists are worried about losing their jobs, we want to do what we can to help. So we’ve put together a program to put you on your first steps towards independence.

We’re offering a platform to publish your work and profit from it. A platform that gives you complete control, with no dependence on the whims of a publisher, and no interference from an outside editor.

Basically, it’s a cost-free way of journalists to get into blogging and keep a hundred percent of the revenue they generate through display ads. 

Naturally, it’s a great deal for typepad as well:

This is a brilliant way to buy talent on the cheap for them, and possibly reap rewards for years to come.  And yet, also a good deal for the journalist–one of those win-win voluntary exchanges that free market types are always nattering on about. 

Whether many people can actually make much more than minimum wages over a sustained period out of doing serious journalism on a blog is a moot point. The typepad offer probably best suits freelancers and journalists ‘between jobs’.

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