Trevor Cook on public relations, social media and politics

Just a joke. Della Bosca damns booze as Rees opens a brewery

Premier Rees was alive to the irony

“This speech was written before the last week so it’s full of light-hearted puns around excessive amounts of alcohol,” Mr Rees said in his speech.

“I’m having to scan as I go through.”

Meanwhile, health ministers have agreed to look at tougher restrictions on alcohol advertising. The idea was presented by Health Minister John Della Bosca at a meeting in Brisbane yesterday.

At least, Rees was smart enough not to get all mock serious about the latest moral panic whipped up by ‘do something’ politicians.

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