Trevor Cook on public relations, social media and politics

Weddings are expensive, so what about sponsorship?

From one of my favourites, the bad pitch blog, comes news of one of the craziest marketing ideas of 2008:

From: Elizabeth Flowers [mailto:weddingsponsorship@gmail.com]

Subject: Wedding Sponsorship
Hello, My name is Liz Flowers and my fiancé’s name is Scott Bland. We are a “not your average couple,” looking for a “not so average, ‘think out of the box’ type company” who would like to obtain some great exposure while truly showing pure generosity.

We will be getting married on November 15, 2008 at half past one o’clock in the afternoon at Cornerstone Harvest Church in Lima, Ohio. Our wedding is going to be an “open ceremony,” which means anyone can attend!! Cornerstone has well over two thousand members. Mind you, this does NOT include our families and friends that will be attending that are outside of our church. We do not desire the most extravagant display, but we do desire a day that will be memorable for anyone that attends while being able to start our lives together debt free!

With Scott being an inner city teacher for over 15 years and myself being a contracted administrative assistant, we are not gracing the covers of Forbes magazine, and on an average, the cost of a wedding is around $15,000 to $20,000 dollars.

With that being said, we are seeking sponsorship in exchange for media coverage and targeted publicity. Here’s how this would work…

We have built a wedding website that every guest will receive information on. The wedding site, www.scottandliz.org, not only features information about our special day, but will also feature an established page/link specifically for those companies that would like to take part in this offer. Your company will be able to offer our guests special discounts, if you choose, and a link to your personal business site! In addition, other ways to garner publicity are at the event itself:

*There will be mention of your business name in our programs.
*Your Business Name will be displayed on our church media screens
*We will place your business cards on the tables at our reception.
*Our DJ will have a special “sponsor toast.”
*We will do our best to obtain media coverage

This would be an exceptional venue to showcase your business and demonstrate your company’s generosity. Our guests on average will be young, single, and or married professionals, which is a perfect target audience for your business!!

Our goal is $10,000, which we believe, is very doable since it is close to the end of the year and would be a great way to write some things off. Also, our wedding date of Nov 15th is 2 weeks away from THEE biggest shopping day of the year! Wouldn’t it be great if your business were at the forefront of consumers’ minds?

Thank you in advance for your consideration!!

If you would like to take part in this sponsorship program, call me at XX, email me at weddingsponsorship@gmail.com, or simply go to www.scottandliz.org and click on “Wedding Sponsors” for details on where to send your gift.

Appreciatively,
Liz Flowers and Scott Bland

Only in America right?

Oh and apparently they did get married but they don’t seem to have secured that sponsorship.

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