Trevor Cook on public relations, social media and politics

“Share all you know” – database journalism

At the Good Ideas Salon in London, Simon Waldman, head of digital at the Guardian, discussed the future of journalism and how the Guardian is adapting to a rapidly changing industry. In his talk, Simon presents ways the Guardian has transformed with the upheaval of old media models, choosing to embrace new approaches to storytelling, community building, and information gathering and sharing. Particularly interesting is Simon’s discussion of ‘database journalism’, an emerging field of reportage in which journalists and publications openly share the data from which they build their stories.

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