Trevor Cook on public relations, social media and politics

Monthly Archives: April 2009

The source of swine fever

April 30, 2009 – 8:35 pm
By Trevor Cook | Posted in Uncategorized | Comments (0)

The illusions of the American Century

April 30, 2009 – 8:11 pm

Farewell, the American Century. A very interesting perspective.

By Trevor Cook | Posted in Foreign policy | Comments (0)

Tim versus Nick OR the baby words dispute

April 30, 2009 – 5:53 pm

Tim O’Reilly, web 2.0 uber-guru, wants to re-invent the book. He uses powerpoint to do it. Yuck. His book is about Twitter. A powerpoint book on Twitter? Can anything be sillier? Nick Carr writes for an erudite magazine full of long articles and he takes the piss out of Tim very effectively. Make sure you [...]

By Trevor Cook | Posted in Social Media | Tagged , , | Comments (0)

Cluetrain stalled at the platform

April 29, 2009 – 7:23 pm

So it’s been ten years. For a few years, I was like a latter day Karl Marx scouring the newspapers looking for evidence that the revolution was underway. Now, I don’t bother anymore. There’s lots of marginal stuff, many organisations that are dipping their toes in the water. But for the most part, like say [...]

By Trevor Cook | Posted in Advertising & marketing, Business & economics, Enterprise 2.0, Public Relations, Social Media | Tagged | Comments (1)

When Specter loved Bush

April 29, 2009 – 4:29 pm

Not a firm ally anymore!

By Trevor Cook | Posted in Politics | Tagged , | Comments (0)

Twitter’s appalling retention rate

April 29, 2009 – 8:43 am

From Rough Type
But a whirl does not a relationship make. According to a study out today from Nielsen, most people who sign up for a Twitter account bail within a few weeks:
Currently, more than 60 percent of Twitter users fail to return the following month, or in other words, Twitter’s audience retention rate, or the [...]

By Trevor Cook | Posted in Social Media | Tagged | Comments (0)

UK soak the rich tax slug a hit with voters

April 24, 2009 – 11:25 am

Will Rudd, Swan and co be emboldened by Darling’s popular move?
Alistair Darling’s decision to introduce a 50 per cent tax rate for high earners next April is backed by a majority of voters, according to the first post-Budget opinion poll.
The Populus survey on Wednesday evening shows broad support for the main Budget measures, though there [...]

By Trevor Cook | Posted in Business & economics, Federal politics | Tagged , | Comments (0)

London to its banks: thanks for the memories

April 24, 2009 – 8:36 am

It can be a ruthless world when it comes to protecting your brand, the Times reports:
Bankers, London’s favoured sons during the boom years, are now far more likely to be associated with greed and ineptitude than success. Their diminished standing is to be underscored by a rebranding campaign for the capital aimed at diverting the [...]

By Trevor Cook | Posted in Advertising & marketing | Tagged , | Comments (0)

A comedy show can make (or break) your book

April 24, 2009 – 8:31 am

Barry Ritholtz reports on a fascinating discussion with his publisher:
What really surprised me was their reactions to two of the quasi-news opinion programs — The Daily Show with Jon Stewart, and The Glen Beck Program.
After Oprah, these two are (apparently) amongst the biggest book sellers on TV.  Like Oprah, Glenn Beck has a loyal audience, is perceived [...]

By Trevor Cook | Posted in Books, Public Relations | Tagged , | Comments (2)

Justifying an academic ban on wikipedia

April 23, 2009 – 9:11 pm

She’s right. Encyclopedias are not appropriate for university studies.

By Trevor Cook | Posted in Social Media | Tagged , | Comments (1)