Trevor Cook on public relations, social media and politics

Rudd in humiliating ETS backdown

The SMH is reporting:

The Federal Government is planning to delay its emissions trading scheme by one year, smh.com.au understands.

The Prime Minister Kevin Rudd is scheduled to make an announcement at lunch time.

It is believed the Government still wants the legislation for the scheme to be passed this year but the scheme itself will not start until 2011 at the earliest, rather than 2010 as originally intended.

The ETS is a dog of a policy. It was dreamt up by the same clever financial whizzes that brought you the GFC. Rudd positioned it as a grand moral challenge, but the reality of holding onto office is always more compelling. 

The Government will try and minimise the humiliation, but they just got mugged by reality.

One Comment

  1. 1
    Venise Alstergren
    Posted May 4, 2009 at 3:00 pm | Permalink

    Why does reality always have to be at the wrong end of the ice-cream cone? Also, what is the use of working like crazy without anything to show for it?

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