Trevor Cook on public relations, social media and politics

Profile in courage: Carmel Tebbutt

From the Daily Telegraph:

Ms Tebbutt was also reported to have said she would take on the role (as Premier) only if Labor by that stage had turned its fortunes around in the polls and was in a position of being able to win a 2011 election.

Why would the ALP need a new Premier if it had already turned its fortunes around? And why doesn’t Carmel think she’s the person to do it?

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