Think the NRL is fading under a welter of controversy? Think again:
The NRL is trumpeting an increase in crowds and television ratings for 2009.
The league says crowds are up five per cent on the same time last year and have totalled 1,688,948 so far in 2009.
It says game one of the State of Origin series reached a record average of 2.322 million viewers across the five capital cities, 177,000 better than the previous best, for game three last year.
Weekly television ratings for NRL games are up 21.7 per cent in Brisbane and 14.2 per cent in Sydney.
And club memberships have grown 27 per cent with nine of the league’s 16 clubs achieving record numbers.
Of course, it helps that the competition is even and the quality of the football is high. And the publicity, even bad publicity, keeps it top of mind with the sports-loving public.
One Comment
I disagree
Bad publicity might be working for league
But if you dont know a league club and have a business reputation to protect then you need to ensuring you are getting the right publicity – utilising effective marketing
may I suggest WAAM (We’re All About Marketing) http://www.waam.com.au
Great marketing that made my company look good!!!